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Full-day session focuses on MPEG, Advanced Video Coding at NAB2004

As part of the New Media Professionals conference, the MPEG Industry Forum (MPEGIF) and the Society of Motion Picture and Television Engineers (SMPTE) have organized a full-day "MPEG - Advanced Video Coding and Beyond" session Sunday, April 18.

The broadcast industry is eager to exploit the capabilities of the new Advanced Video Coding (AVC) codec jointly developed by the ISO/ITU Joint Video Team (JVT). AVC satisfies the next-generation compression requirements of virtually all media and provides huge potential benefits to emerging markets, such as video over DSL and the capacity needed for high definition.

Vital work is also going on in MPEG-7 on content description (rich "metadata") and MPEG-21, an end-to-end interoperable media framework surrounding the compression standards.

The MPEG conference is split into two sessions. The morning session will focus on the AVC codec and its broadcast applications. The afternoon session will cover the business aspects and ongoing developments in standardization, MPEG-7 and MPEG-21. Important topics to be addressed include the intense debate on licensing and the worldwide explosion in demand for next-generation compression, not only in the broadcast market but in the telco and wireless sectors.

Keynotes will be provided by Andre Mendes, chief technology integration officer at Public Broadcasting Service (PBS), and David Price, an MPEG Industry Forum Board member and vice president of business development at Harmonic. Well-known broadcasters and programmers participating include the BBC and ABC.

Key standards bodies also will be represented, including SMPTE, ATSC and DVB. The afternoon business panel will feature MPEG-LA and Via licensing and law firm Cooley and Godward.

Technologists present will include Motorola, (co-chair ISO/ITU Joint Video Team), Harmonic, Dolby, ContentGuard, Microsoft, TANDBERG TV, Dicas and Fraunhofer.

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