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Global revenue from the sales of integrated digital TV receivers soared by 70 percent in 2004 compared with the previous year, according to a new study.

Unit shipments increased to 49.3 million, up 50 percent from the 32.8 million receivers sold in 2003, Strategy Analytics reported. Researchers said future performance should also be impressive, even though volume is expected to progressively taper down to 14 percent growth by 2010.

The expected retail revenue from digital TV sales in 2010 will be more than $39 billion, with North America accounting for approximately two-thirds of the revenue. Other geographical regions with prominent market share will be Asia-Pacific, with 19 percent, and Europe, at 14 percent.

The key drivers in the coming years, according to the research firm, will be new digital terrestrial television and Internet Protocol TV services.

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