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Comedy Central goes broadband

Comedy Central will launch its first broadband-optimized video channel this week.

The site, called MotherLoad, will have five distinct channels and offer more than 450 video clips, with roughly 50 to 80 new clips added per week, CNET News reported. The offerings will include three-minute clips from original Comedy Central shows, including “The Daily Show” and “The Colbert Report.”

It will also offer original content developed especially for the Web site.

Verizon Communications’ broadband division is the main advertiser for the site’s initial launch. Specially created 30-second commercials will run on the site. Virtually, all of the content on MotherLoad will be short, three-minute video clips.

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