BTi offers automated branding and promotions

BTi has introduced Branding & Promotions Attendant (BPA), a highly automated software package that enables broadcasters to efficiently insert branding, promotional graphics, effects, video and live data into their program stream using any combination of character generator, traffic and automation system.

Astral Television Networks tested the system for TELETOON and the Family Channel, using BPA to integrate its Avid DekoCast CGs, BroadView traffic and Encoda automation systems. The solution has been on-air since January 2006.

For TELETOON and The Family Channel, Astral Television Networks wanted to give its design department direct control over branding. The BPA workflow allowed operators to create BPA templates describing the layout of interstitial branding and promotions. These templates can then be automatically filled via automation and traffic with associated effects, clips and audio.

The system provides precise control over all elements, enabling operators to override the content offline, without touching a character generator or nonlinear editing system.

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