As of July, there were 63 million people using broadband at home, making up 51 percent of the total U.S. Internet population, according to market research company Nielsen/NetRatings. That’s a 47 percent jump from last year, when broadband totaled only 38 percent of all U.S. online households.
Broadband penetration was especially high among consumers under the age of 20, approaching 60 percent, the study said.
The results are not surprising, given the steady growth of subscribers among the nation’s largest broadband providers. The Baby Bell phone companies — Verizon Communications, SBC Communications, BellSouth and Qwest Communications — have reported strong subscriber growth over the past year. While cable companies continue to surpass the Bells in total broadband market share, they have watched their growth slow compared with digital subscriber line (DSL).
Last quarter Comcast, the largest cable broadband provider, last quarter gained 327,000 new subscribers, less than the 350,900 it added a year before. SBC secured 315,000 new customers last quarter, up from 304,000.