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AT&T Announces DirecTV Now Launch Event - TvTechnology

AT&T Announces DirecTV Now Launch Event

Scheduled for Monday, Nov. 28
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NEW YORK—AT&T is planning on kicking of its DirecTV Now service with some fanfare. The company has announced an invitation-only event to celebrate the launch of its new streaming service.

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DirecTV Now has announced that it has lined up around 100 networks to be part of its streaming service, including the likes of Disney/ESPN, HBO, NBCU, Turner, Discovery, Scripps Network Interactive, AMC Networks, Starz, Viacom and Univision. It will be a single-stream service, meaning subscribers can only watch one program at a time on one stream. AT&T is offering DirecTV Now for $35/month.

The launch event will feature press conferences and product demos for invited media and will carry the hashtag #MoreTVFreedom.

The event is scheduled for Monday, Nov. 28, in New York.