Altered Images completes production project for NBC

UK reseller Altered Images has completed of a major project for NBC Universal Global Networks which saw the company supply and install an end-to-end project and production management workflow for promo and campaign creation. NBC Universal Global Networks currently provides promos and campaigns for SCI FI, Hallmark Channel, Movies 24 and Diva TV.

The production platform includes four Avid Media Composer systems comprising two MC Nitris DX and 2 MC Mojo DX with a 32TB Unity, Avid Interplay, Anystream Encoding and a Mac graphics suite. The system was installed as part of NBC Universal Global Networks' move to new central London premises.

The Interplay and Unity systems form the heart of the new facility delivering shared storage and workflow efficiencies. Following ingest on Digi Beta or HD Cam, material is stored on the Unity. Material is digitized into the Interplay, allowing producers and editors to view and log clips on the desktop, generate clip lists, create promos, add the affects, lay down audio and send completed sequences out via tape or file.

Paul Rushforth, Facilities Manager, NBC Universal Global Networks explains, "We selected Altered Images for this project following a tight tender process. The team delivered at every stage and the result is a sophisticated and flexible system that significantly reduces production time and costs and enhances creativity. The whole system was designed, installed and ready for use in less than three months and the relationship between our two companies has been a highly successful experience."