For the production of Avatar, the 3D sci-fi epic released this past December, director James Cameron and cinematographer Vince Pace sided with Fujinon lenses.
Lenses used include the HA16x6.3BE (6.3-101mm) and a specially designed HA5x7B-W50 (7-35mm).
Pace, a co-inventor of the Sony Fusion 3D camera system, cites the ten-year working relationship between Fujinon lenses and Sony cameras culminating in Avatar’s release.
“The road to success in 3D is paved as a team effort. Early on in the development phase, Fujinon stepped up with their sales staff, engineering resources, and factory support to design lens suitable for our exacting standards in 3D. We worked with Fujinon to meet the exacting requirements of stereographic capture.”
Sony HD Cameras Bring 'Avatar' to Life in 3D
Vince Pace, veteran cinematographer and 3D technology expert, co-developed the 3D camera rig for the Sony cameras.