I usually spend this pre-NAB space promoting the upcoming convention. I'm always excited about the show and love to talk about it. But this year, I've got something else I'd like to tell you about. It's called the Demo Room.
Ever since the Broadcast Engineering website was launched, I've wanted to bring active video and audio to readers. Maybe it's because of my broadcast background that print has just never completely filled my desire to communicate. Moving pictures and audio provide a powerful form of communication that the print page can't provide. Until now, it's been impossible to tie an audio/video presentation with the print medium. Technology has changed such that and I can now offer you, the reader, that missing element — streaming video.
We've just launched the Broadcast Engineering Demo Room. It's available through the BE website: www.broadcastengineering.com. Once you're on the site, look for the Demo Room logo, which is shown below. Click on the logo and you'll be launched into the room where you can select from several product demonstrations.
Vendors who want you to better understand their products provide the product demonstrations — the most effective way to get a feel for a product.
No one gets to all the booths they'd like to see at NAB. There are just too many. And having enough time to view all of the recorded demonstrations while you're there isn't likely to happen because, again, there are just too many. The Demo Room helps to solve that dilemma. You can now enjoy full product demonstrations right in the comfort of your home or office.
Products with demonstration videos are identified in the magazine with the Demo Room logo. These logos will appear next to a company's new product announcement or on their advertisement. When you see the logo, you know there's a demo online for you to view.
The product's manufacturer provides the videos and they are solely responsible for the content. No log-in or registration is required so you're completely anonymous and it's absolutely free.
Clearly the manufacturers want you to better understand what their products are capable of and how they work, so the demonstrations are targeted on applications and functionality. From the Demo Room, you can directly access the manufacturer's site via a clickthrough if you want more information.
Many of these monthly videos will be archived for future viewing. You'll be able to enter the archive section of the Demo Room and select previous months' videos of products you may have missed during their initial publication in the magazine.
Please give the Demo Room a try and let me know how you like it. See you at NAB. It's going to be a great show.