Six academic groups receive research grants

Hurricane evacuation messages, local podcasting and the impact of visual clutter on the ability of viewers to remember a news anchor are among the research projects awarded grants from the National Association of Broadcasters.

Each year the “Grants for Research in Broadcasting” attracts research proposals from broadcast scholars across the nation. Since its inception in 1967, the program has awarded about $1 million in academic grants to support more than 300 research studies.

This year, the association will fund:

Mary Blue and Nancy McKenzie Dupont, Loyola University (New Orleans), "A study of effective televised hurricane evacuation messages."
Amy Jo Coffey, University of Georgia, "Linguistic market segmentation and audience valuation by television advertisers."
George Daniels, University of Alabama, "From newscasts to podcasts: Next generation local TV Web sites."
Tom Grimes and Lori Bergen, Kansas State University, and Deborah Potter, NewsLab, "Does visual clutter in TV newscasts depress viewer memory for an accompanying visually evocative anchor narration?"
Jim Grubbs, University of Illinois at Springfield, "Identifying factors for success in rural community radio."
Seung-Hyun Lee, University of Wisconsin-Madison, "The impact of mobile TV: Its adoption and use in everyday life."

The final reports for these projects are expected by May 2007.

For more information, visit www.nab.org.

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