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Rogers Video pilots digital signage network

Rogers Video, a Canadian-owned specialty video retailer, is piloting a digital signage network project to deliver targeted rich media at the point-of-purchase across the Rogers Video chain.

Powered by Real Digital Media’s Neocast platform, the centrally managed digital signage network will deliver targeted information, promotions and advertising to customers. In addition, the network will carry corporate communications content for the retailer’s employees.

Rogers Video is collaborating with RDM to integrate the digital signage network with the in-store experience, as well as measure the impact of the new technology on customer behavior. The measured results of this project will serve as the basis for ROI and benefits case required for the full digital signage network rollout.

Signage network will deliver content about the latest movie trailers, video games and music selections to hit the shelves. It also will advertise other offerings such as popcorn, drinks and confectionary items.

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