Spending on advertising in podcasts will reach $300 million by 2010 — up from an estimated $80 million last year, says a new report from eMarketer.
The U.S. podcast audience would reach 50 million by 2010 — up from 5 million last year, the report predicted. Though not a mass audience, the report found podcasts hit a valuable one.
“Available data show that 18- to 35-year-olds are more aware of podcasting than other age groups, and that iPod ownership in the United States is skewed toward males, as is awareness of the term ‘podcasting,’” the report said. “An audience of tech-savvy males aged 18 to 35 is extremely attractive to many advertisers.”