The Toronto-based Strategy Institute is putting on its inaugural Digital Signage Advertising Summit to bring together executives from the United States, Canada and Europe to share the latest intelligence on digital signage, narrowcasting and captive audience network marketing.
The show aims to showcase ideas of how to devise a successful business strategy for digital signage; reach target audiences quickly and efficiently with customized content; measure the impact of digital signage on clients and the bottom line; maximize return on investment by integrating digital signage with IT resources and marketing vision; and to avoid costly mistakes in implementation. Case study presenters will include Nieman Marcus, UK supermarket chain Tesco nd Exxon subsidiary Esso.
The show runs from Feb. 8-10 and will be held at the Toronto Convention Center. A second Strategy Institute Digital Signage Advertising Summit will be held in New York April 26-27.
For more information, please visit, www.strategyinstitute.com/020805_digisign/dsp_digisign.php and http://www.strategyinstitute.com/042605_digisign_ny/dsp_digisign_ny.php.