The combination of low-cost, standards-based technologies uses RFID tags to trigger display content based on in-store consumer behavior

The deal combines the companies’ complementary capabilities for content creation and distribution

The agreement is intended to provide more cost-effective services for business signage networks

Partnership combines NEC display hardware with Scala’s software platform.

The company says business-to-business satellite delivery reduces overall costs and enhances security of digital signage networks administration

Flat-panel display manufacturer Planar Systems unveiled its new Retail signage solution, the company’s first product for managing digital signage networks

Investment and advertising growth spur industry standards development and content efficiencies, while end users seek custom solutions that offer a competitive advantage