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Tightrope Media Systems ZEPLAY Captures the Moment for Professional Bull Riders

Multi-channel instant replay solution helps production crew bring the excitement and adrenaline of all-star bull riding events to venue fans and TV viewers with efficiency

ST. PAUL, MINNESOTA, March 12, 2012Tightrope Media Systems announces that the Professional Bull Riders, with 1,200 bull riders competing in more than 300 annual events, has added the ZEPLAY system to trigger lightning-fast instant replay of exciting moments for live audiences.

The Professional Bull Riders organization has relationships with CBS Sports Network, NBC Sports Network, YouTube and other broadcast entities for its Built Ford Tough Series, televised weekly. Two mobile trucks accommodate live show production and broadcast links on location at each event, with ZEPLAY precisely and efficiently handling all instant replay duties.

Danial Semar, live events video director for the Professional Bull Riders, notes that ZEPLAY brings new multichannel capabilities to the production, displaying four live camera angles on built-in monitors for replay consideration.

“ZEPLAY raises our quality level by taking us from simple ‘slo-mo’ regurgitation of the program feed to giving us multiple instant replay choices,” said Semar. “Within seconds we can spit out the angle of our choosing in very high-quality and go live as we dictate. It’s quick and snappy, and it’s very impressive.”

Semar points to low cost and strong features as key reasons for choosing ZEPLAY. The all-in-one design integrates storage, multiviewing, switching and four bidirectional channels, allowing a single operator to make quick, intelligent replay decisions in fast-paced live production environments with tremendous ease of use. Learning curve is simple, with production staff able to take the seat on a moment’s notice following a quick ten-minute walkthrough.

Semar also notes that ZEPLAY’s meta-tagging options allow him to uniquely label clips by rider, date and other details — and quickly pull content from the archives for instant replay on request. Such on-the-fly efficiencies reduce time and effort and keep the momentum intact while creating a quality experience for venue fans and television viewers.

“There is no time to slow down — we have eight seconds to capture feeds, turn them around and make entertainment,” said Semar. “If we need to pull something from the archives I don’t have to dig through many hours of video files to find a specific clip. ZEPLAY gives us the live visual feedback, archival recall, and time we need to evaluate angles and make quick decisions for the in-house mix. We can continue to grow with it.”

About Tightrope Media Systems

Founded in 1997, Tightrope Media Systems is the pioneer of web-centric digital signage and broadcast automation systems. It provides station automation, video servers, internet video on demand, live streaming, the Carousel Digital Signage system, and ZEPLAY, a multi-channel instant replay machine for stadiums, arenas and Outside Broadcast vehicles. Tightrope's award winning systems are used throughout the world. You can reach Tightrope Media Systems at (866) 866-4118 or visit them on the web at

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