Orad and Ross Video Join Forces to Increase Production Efficiency

News Release

For Immediate Release

Orad and Ross Video Join Forces to Increase Production Efficiency

Iroquois, ON, Canada – February 5, 2009 – Orad Hi-Tec Systems and Ross Video have announced an integrated solution with Orad’s Maestro graphic system and Ross’ OverDrive Automated Production Control (APC) system.

With the new integrated solution Maestro’s graphic elements are inserted into the newsroom rundown using Orad’s intuitive drag & drop ActiveX plug-in. The OverDrive APC system under the control of a single operator efficiently manages the production with perfect synchronization between Maestro’s high quality 3D graphics and all other production devices. The unique MOS workflow between OverDrive and Maestro allows for last second ‘on-the-fly’ changes to be taken to air cleanly.

“Broadcasters will now be able to take advantage of Maestro’s graphic system with its real-time preview of animated graphics, user rights management, template based architecture for 3D graphics, and tight integration to all major newsroom systems (including iNews, ENPS, and Dalet) without increasing the operational expenses of their day to day productions,” said Avi Sharir, CEO and President of Orad Hi-Tech Systems.

“The integration between Maestro and OverDrive will enable broadcasters to improve the quality and efficiency of their live productions by taking advantage of OverDrive’s powerful and unique MOS CG workflow,” said Brad Rochon, OverDrive Product Manager. “We are very pleased to see the addition of the Orad Maestro platform to our extensive and industry-leading list of MOS enabled device interfaces.”

About Orad Hi -Tech Systems

Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphics solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad’s compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT). For more information, visit www.orad.tv

About OverDrive

OverDrive® is the world leader in production control technology. Designed by Ross using the latest Java technologies and an IT class client/server architecture, OverDrive extends the reach of the operator to include control of video servers, audio mixers, robotic cameras, multiple graphic channels and more. In newsroom applications, the unique LiveLinkTM MOS connection to the newsroom control system (NRCS) enables direct control of production rundowns and MOS enabled devices. With OverDrive, users create more sophisticated, cleaner and consistent productions while facilities improve their bottom line with an industry-leading return on investment.

About Ross Video

Ross Video designs, manufactures and supports a wide range of innovative products for use in live production applications in over 100 countries. Over the past 15 years Ross has grown an average of 20% year over year and currently employs 300 incredibly talented people. Ross’ award winning product line includes Vision, CrossOver and Synergy Multi-Definition Video Production Switchers, openGear, RossGear and GearLite Terminal Equipment, SoftMetal Video Servers, and the OverDrive Production Control System. News and information are available at www.rossvideo.com.


For further information contact:

ORAD Hi-Tec Systems Ltd

Ofir Benovici

Vice President Marketing

Tel: +972 9 7676 862

E-mail: ofirb@orad.tv

Sara Bell

Public Relations Coordinator

Ross Video Ltd.

Tel: +1 613-652-3020

Fax +1 613-652-4425

E-mail: sbell@rossvideo.com