The NAB forecast for automation and content workflows was cloudy with high pressure to merge and embrace the virtual.
Interesting times once again: spectrum auctions, consolidation and repacking, ATSC 3.0, Clouds and IP, plus more channels than we can ever watch.
Automation is on the evolutionary fast-track to becoming a cog in the workflow wheel of content lifecycle management.
April’s major themes in this evolving category were cloud, IP and orchestration. Multiple vendors stood ready and willing to make “sweet music” of their clients’ cacophonous workflows.
Developers of technology for content management and control (formerly automation and asset management) continued to adapt their product workflows to IP and cloud-based functionality.
Automation has evolved far beyond its play-to-air roots; in one form or another, it’s integral to managing and distributing digital media.
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