April’s major themes in this evolving category were cloud, IP and orchestration. Multiple vendors stood ready and willing to make “sweet music” of their clients’ cacophonous workflows.
Interesting times once again: spectrum auctions, consolidation and repacking, ATSC 3.0, Clouds and IP, plus more channels than we can ever watch.
Developers of technology for content management and control (formerly automation and asset management) continued to adapt their product workflows to IP and cloud-based functionality.
While a great deal effort is expended by media professionals to move content around the world wirelessly, there is still a lot of cable and fiber involved along the way.
The NAB forecast for automation and content workflows was cloudy with high pressure to merge and embrace the virtual.
Automation has evolved far beyond its play-to-air roots; in one form or another, it’s integral to managing and distributing digital media.
Automation is on the evolutionary fast-track to becoming a cog in the workflow wheel of content lifecycle management.
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