A few years ago, the thought of running a TV channel’s infrastructure on a public cloud was considered abhorrent to many broadcasters.
It’s starting to happen… media companies are beginning to move some or all of their high-valued content to the public cloud.
The days are dwindling when a media production/broadcast company can ignore the public cloud for apps, processing and storage.
This column will review the key aspects of compute virtualization and application containerization as used in the data center and the cloud.
Each week the big cloud vendors generate enough heat and noise to confuse most onlookers. One relatively impartial observer of the scene is the vendor RightScale.
What is news is using it to transport and switch real-time video streams in a broadcast, venue or post facility.
Media facilities—some production, post-production, broadcast ops—still have strong components of AV-specific gear. Much of this infrastructure is not IT/cloud-friendly.
At SMPTE’s Annual Technical Conference in Hollywood in late October, I had the privilege of chairing the session, “The Move to the all-IT Media Facility.”
We are swimming in the cloud. Consider how universal the cloud is with the Web services of apps, email, search, social, games, video, music, messaging, docs, personal storage and so much more.
The SMPTE-defined Serial Digital Interface, and the switching ecosystem surrounding it, is the king of video transport technology in the media facility.
From a nonscientific survey, about 3–5 percent of the 1,600 vendors at NAB 2013 had breakthrough products, meaningful advances in technology, and bold new ideas related to IT/IP/cloud.
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