Blue Order to introduce media asset management improvements

August 29, 2007
Blue Order will introduce Media Archive 3.2 at IBC2007, the latest iteration of its enterprise media Asset management (MAM) solution for audiovisual content. Spotlighted will be end-to-end workflows for news, sports and production.

Media Archive 3.2 features include enhanced data management; reporting functions that track user access and changes in media objects; and end-to-end rights management with timecode annotation of rights and automated rights calculation for takes, EDLs and orders.

Additional features are content-based authorization restricting access by assigning privileges to defined groups; integration of Final Cut Pro to complement the existing integration of Avid; enhanced workflow and order management directly from the Web GUI; and integration of the TZI real-time video text detection with a commercial optical character recognition (OCR) system.

Blue Order will be at Stand 3.438.

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