Latest about TV viewing data
Nielsen: TV Viewing Up 5% in January
Football boosts traditional TV viewing; Netflix hits a new platform record
Samba TV: Streaming, Linear TV Set New Viewing Records
Streaming was up by 56% in the second half of 2024 but traditional TV also grew by 8%, highlighting the importance of live events
Nielsen: Sports, Dramas Boost Broadcast Viewing in October
Sports and scripted dramas lift broadcast to third consecutive month of growth and largest share of TV since January according to Nielsen’s The Gauge
Nielsen: Olympics Drive Big Increases for NBCU, Fuel Above Average TV Viewership in August
Research Broadcast viewership up 8% from July and nearly 12% YOY; Peacock viewership increased 39% over July; audiences 35-49 on Peacock nearly doubled
NFL Opener Draws 48.9M Average Audience
The Kansas City Chiefs, Baltimore Ravens matchup reached a peak of 55.6M viewers, according to AdImpact
YouTube Overtakes Disney as Most Watched Media Distributor
In a streaming milestone, YouTube accounted for 10.4% of TV viewing in July, beating out Disney at 9.9% according to Nielsen
New Study Highlights Importance of Black Americans for CTV Advertisers
Survey shows that black CTV users are more likely to take action after seeing a CTV ad, according to LG Ad Solutions
Study: OTT Viewing Hits Record Highs; Linear Viewing Slumps to Lowest Levels Since Pre-Pandemic
OTT viewing grew by 40% in first half of 2024; less than half of U.S. households now watch linear TV each day, according to Samba TV
