Latest about TV viewing data
Football boosts traditional TV viewing; Netflix hits a new platform record
Streaming was up by 56% in the second half of 2024 but traditional TV also grew by 8%, highlighting the importance of live events
Sports and scripted dramas lift broadcast to third consecutive month of growth and largest share of TV since January according to Nielsen’s The Gauge
Research Broadcast viewership up 8% from July and nearly 12% YOY; Peacock viewership increased 39% over July; audiences 35-49 on Peacock nearly doubled
The Kansas City Chiefs, Baltimore Ravens matchup reached a peak of 55.6M viewers, according to AdImpact
In a streaming milestone, YouTube accounted for 10.4% of TV viewing in July, beating out Disney at 9.9% according to Nielsen
Survey shows that black CTV users are more likely to take action after seeing a CTV ad, according to LG Ad Solutions
OTT viewing grew by 40% in first half of 2024; less than half of U.S. households now watch linear TV each day, according to Samba TV
