NBCUnified NBC Announces dentsu international as its First Partner for its NBCUnified First Party Data and Identity Platform Partnership will enable dentsu to match its client campaigns with NBCU’s database of NBCU IDs, which comprises 150 million person-level IDs tied to 80 million households Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1IAB Makes Three Appointments to Its Leadership Team2DAZN FAST Channels to Launch on Tubi3DV Earns MRC Accreditation for CTV Viewability4HPA Opens Submissions for 2024 HPA Engineering Excellence Awards5Qurate Launches 'The Big Dish' on The Roku Channel