Digital Video Advertising

Latest about Digital Video Advertising

money
IAB: Digital Video to Capture 58% Share of the TV/Video Ad Spend in 2025

By George Winslow Published

Digital video ad spend rose 18% in 2024 to $64 billion and is projected to grow another 14% in 2025, reaching $72 billion

Streaming
digital tunnel
IAB: Digital Ad Revenue Surges 14.9% YoY to $259 Billion in 2024

By George Winslow Published

Digital video ad revenue was up 19% to $61.2 billion in the U.S. in 2024

Streaming
image of remote and a wall of video
IAB: 2022 U.S. Digital Video Ad Spend to Hit $55.2B in 2023

By George Winslow Published

Digital video advertising is growing twice as fast as the overall digital media ad spend

Streaming
money
IAB: Internet Ad Revenue increased 10.8% to $209.7B in 2022

By George Winslow Published

Digital video revenues totaled $47.1 billion in 2022, way up from $26.2B in 2020

Insights
Stock
Digital Video Ad Spend to Reach Nearly $50B in 2022

By George Winslow Published

Digital video advertising increased by 49% in 2021 and is forecast to grow 26% in 2022 according to the IAB

Business
money
IAB: Digital Advertising in the U.S. Soared 35% to $189B in 2021

By George Winslow Published

Digital video in the U.S. was one of the fastest growing ad channels, up 50.8% in 2021 to $39.5B according to the IAB

Business
null
Advertisers to Spend Average of $18M on Digital Video, Per IAB Research

By Michael Balderston Published

More than half of projected spending is expected to be on original content.

Insights