The Technology & Engineering Awards honor excellence in advances in the use, creativity and adaptation of technology that enhances or improves the consumer experience with media across multiple platforms.
The winners included:
- For ATSC broadcast transmission system RF filters: Electronics Research (ERI), Dielectric Communications, Harris Broadcast and Micro Communications (MCI)
- For development, productization, and commercialization of interactive video-on-demand (VOD) two-way infrastructure and signaling, leading to large scale VOD implementations: Time Warner Cable, Scientific Atlanta, N2 Broadband (TANDBERG Television)
- For coaxial cable technology: AT&T
- For pioneering development of a fully monitored fiber optic based digital network for occasional use and full time video services with fully provisioned local video access at shared use sports venues: Vyvx Services
- For development and implementation of an integrated and portable IP-based live, edit and store-and-forward digital newsgathering system: CNN
- For monitoring for compliance standards for ATSC and DVB transport streams: Rhode & Schwarz, Tektronix, Thomson and Pixelmetrix.
The Academy’s advanced media technology winners for Science, Engineering & Technology for Broadband & Personal Television, included:
- For Outstanding Achievement in Advanced Media Technology for Best Use of Commercial Advertising on Stand-Alone Broadband Devices (Personal Computers): The L Word in Second Life, Showtime Networks/Electric Sheep Company
- For Outstanding Achievement in Advanced Media Technology for Best Use for Creation and Distribution of Interactive Commercial Advertising Delivered Through Multi-Channel Broadband Devices (Digital Set Top Boxes): Axe Boost Your E.S.P. Interactive Channel Experience, Brightline iTV/Unilever
- Outstanding Achievement in Advanced Media Technology for Synchronous Enhancement of Original Television Content for Interactive Use (Two Screen Environment TV /PC or TV / Mobile Device): March Madness on Demand, CBSSoprts.com/CBS Sports
- For Outstanding Achievement in Advanced Media Technology for Creation of Non-Traditional Programs or Platforms are: MTV’s Virtual Laguna Beach, MTV Networks
- For Outstanding Achievement in Advanced Media Technology for Best Use of Personal Media Display and Presentation Technology (PSP, Cell Phone, Personal Media Player, Mobile Devices): Bravo To Go, Bravo
- For Outstanding Achievement in Advanced Media Technology for Best Use of “On Demand” (Consumer Scheduled or Programmed) Technology Over Broadband Networks for Active “lean-forward” Viewing (PC): MLB Mosaic, Ensequence/MLB.TV
- For Outstanding Achievement in Advanced Media Technology for Best Use of “On Demand” (Consumer Scheduled or Programmed) Technology Over Broadband Networks for Passive “lean-backward” Viewing (TV) are: Switched Digital Video: Revolutionizing TV, Time Warner Cable/BigBand Networks
The Academy’s winners for Engineering & Technology for Creation and Implementation of Video Games and Platforms, included:
- For Game Controller Innovation: Nintendo DS, Nintendo and Nintendo Wii, Nintendo
- For Handheld Game Device Display Screen Innovation: Football & Auto Race, Mattel; Atari Lynx, Atari; Nintendo DS, Nintendo
- For User Generated Content – Game Modification: Pinball Construction, Electronic Arts; Quake, id Software; Second Life, Linden Lab
- For Physics Engines: Havok
- For Development of Massively Multiplayer Online Graphical Role Playing Games: Neverwinter Nights, AOL-Time Warner/Stormfront/Ubisoft/TSR-Wizards of the Coast; Everquest, Sony Online Entertainment; World of Warcraft, Blizzard Entertainment
- For Visual Digital Content Creation Tools and their Impact: Autodesk Maya, Autodesk; Autodesk 3ds Max, Autodesk.