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SneakerRadio gets foot in the door of New Balance retail stores

SneakerRadio of Wilmington, DE, is making its IP in-store media program available in New Balance retail outlets throughout the United States.

SneakerRadio is an in-store radio station featuring promotional advertising messages custom made for New Balance retail stores. Store owners who purchase the program receive a self-install kit in the mail featuring a Barix Exstreamer 100 IP audio decoder.

The Barix device uses the store's existing Internet connection to receive and decode the audio, and connects to a standard audio amplifier or PA speaker system for playback. SneakerRadio has also created a Web site that allows clients to monitor and manage their account and connection to the Barix Exstreamer 100. SneakerRadio can be custom programmed for other athletic footwear stores as well.

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