Netflix Dynamically Adjusts Bitrates to Match 4K Content
According to Netflix, the new process will enable it to reduce the average bitrate by 50% with no loss in image quality
LOS GATOS, Calif.—Netflix has developed algorithms that dynamically adjust the bitrate to match the content being streamed by viewers.
The idea is that if a viewer watches 4K or HDR content, the bitrate drops. The company describes this process as “optimized shot-based encodes” for 4K.
The blog gives an example of a 4K animation title episode, where a 640×480 encoding resolution is paired with a 4:3 PAR to achieve 16:9 DAR.
According to Netflix, the new process will enable it to reduce the average bitrate by 50% with no loss in image quality. It adds that viewers who have a limited bandwidth will also get a better image quality.
It also adds that the number of rebuffers per hour is expected to reduce by over 65%; while the reduced bitrate together with some Digital Rights Management (DRM) system improvements result in reducing the initial play delay by about 10%.
Netflix said it has started re-encoding the 4K titles in its catalog in order to generate the optimized streams and expects to complete the process in a couple of months. The streamer continues to work on applying similar optimizations to its HDR streams.
The blog goes into the process in much more detail.
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Jenny has worked in the media throughout her career, joining TVBEurope as editor in 2017. She has also been an entertainment reporter, interviewing everyone from Kylie Minogue to Tom Hanks; as well as spending a number of years working in radio. She continues to appear on radio every week and occasionally pops up on TV.