NAB survey revealed attendees ready to buy

In the days leading up to the opening of the NAB Show last month, the association released the results of a survey showing nearly 80 percent of preregistered conference and exhibition attendees planned to buy products or services exhibited on the convention floor.

Seventy-nine percent of survey respondents said they planned to purchase products or services on-site or within 12 months of the show, according to Chris Brown, NAB executive VP of conventions and business operations.

"Even in challenging economic times, this survey suggests that the NAB Show matters when it matters most,” Brown said. Past NAB Show research has shown that exhibitors generate more than $50 billion in sales as a direct result of the show each year.

Other survey findings included:

  • Ninety-three percent of respondents play a role in purchasing products and services showcased on the show floor, while 41 percent have final purchase authority.
  • Eighty-eight percent of respondents say the show is "very or somewhat important" to their purchasing plans this year.
  • Forty-two percent rated "see new products and developments" and "comparing products for future purchase" as two of the main reasons for coming to the NAB Show and added that it was more important this year, given the current economic climate.
  • Thirty-four percent of respondents will not attend any other convention this year.

The preshow Internet survey was conducted April 1-8 and was sent by the NAB to a random sample of more than 3000 preregistered conference and exhibition attendees.