NAB CEO Lays Out Advocacy, Broadcast Priorities

NAB
(Image credit: NAB)

WASHINGTON, D.C.—The National Association of Broadcasters (NAB) hosted a virtual town hall for members on Sept. 28 where it provided updates on NAB’s policy priorities for the rest of the year and answered member questions. 

During the Town Hall, NAB President and CEO Curtis LeGeyt and executive vice president of industry affairs April Carty-Sipp also discussed the association’s advocacy efforts, educational initiatives and innovation projects.

LeGeyt discussed his recent testimony at a House Communications and Technology Subcommittee hearing on the state of the video marketplace and explained how NAB is urging the Federal Communications Commission (FCC) to refresh the record in its 2014 proceeding on the regulatory framework for virtual multichannel video programming distributors.

“We now have a major disruption underway and those audiences are migrating from cable and satellite over to the virtual MVPDs, and that’s having an impact on local broadcasters,” said LeGeyt. “What we’re asking the FCC to do is to reopen a proceeding that has been dormant for the last nine years that takes a look at whether those rules of the road that apply to the cable and satellite services ought to be extended to virtual MVPDs.”

LeGeyt also spoke about why it is critical that the FCC reform ownership, spotlighted NAB’s successful efforts to reduce broadcast regulatory fees on local stations, discussed the need for clarity in the FCC’s merger review process, provided an update on NAB’s advocacy against performance royalty legislation and talked about navigating partisan gridlock in Congress, among other topics. 

LeGeyt also stressed the importance of broadcasters’ grassroots involvement towards ensuring commonsense, effective laws and regulations governing the industry.

“The fact is lawmakers, the FCC, they want to hear from local broadcasters across the country,” said LeGeyt. “Certainly we can be making the policy arguments as a trade association here in Washington but our members need to tell the story of how this is impacting their service. And I would just urge you to visit our website – all the tools that you need are there – and staying in close partnership, that’s how we are going to be successful in Washington.”

During the meeting, LeGeyt and Carty-Sipp also urged NAB members to take advantage of educational resources available to them, including professional development initiatives through the NAB Leadership Foundation, DEI resources for broadcasters to diversify their workforces and cost-saving benefit programs.

LeGeyt and Carty-Sipp gave NAB members an overview of the educational sessions and innovative products that will be on display at NAB Show New York, October 24-26. This includes showcases of Next Gen TV and radio in the automotive dashboard, sessions dedicated to strategies, insights and tools to enhance broadcast businesses, and the Marconi Radio Awards honoring radio stations and talent from around the country.

The town hall concluded with LeGeyt sharing his perspective about the ongoing deployment of NextGen TV and the work of the Future of TV Initiative.

LeGeyt also answered questions regarding the ongoing Depend on AM Radio campaign and the status of the AM Radio For Every Vehicle Act, which now has more than 190 House and Senate cosponsors.

“Over the course of the last six months, local broadcasters around the country have been airing spots highlighting the importance of AM radio, the need for the automakers to maintain AM radio in the automobile. Local personalities have been highlighting this issue for their listeners, and as a result, those listeners have been taking action,” said LeGeyt. “More than 360,000 emails have come from listeners across the country to members of Congress, another 40,000 or so hits on social media. So the volume that we’ve been able to raise on this issue has been absolutely incredible and I think all of that activity is really generating the momentum that you’re seeing on Capitol Hill.”

George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.