KETV in Omaha Launches ‘Beat the Traffic’ Service

Omaha’s KETV has added Beat the Traffic technology to its NewsWatch 7 Traffic To Go feature. The system allows commuters and travelers passing through the region to spot delays and other potential trouble spots with the use of 3D traffic maps which display road conditions, traffic speeds and travel times.

KETV features “Beat the Traffic” throughout the morning hours in its “First News Traffic To Go” updates and it is available anytime at the station’s Web site.

“Traffic has always been an important concern for our NewsWatch 7 audience and we are excited to be at the forefront of traffic reporting data and technology, said Rose Ann Shannon, KETV news director. “The Beat the Traffic system allows KETV’s Traffic To Go reporter to produce dynamic, high-impact traffic updates. Its unique graphical presentation and ease of use for our traffic team has allowed KETV to take traffic reporting in Omaha to the next level.”

According to the Texas Transportation Institute, drivers in the Omaha area wasted more than five million gallons of gasoline and lost more than 9 million hours due to congested rush hour traffic in 2007. The “Beat the Traffic” system will allow drivers there to better plan their trips and help avoid such loses, the company said.