July DTV Sales Stay Hot

Manufacturer-to-dealer sales of DTV equipment during the month of July remained on track for a record year, according to figures released by the CEA. Factory shipments totaled 238, 835 units with revenues of nearly $354.8 million for the next month.

Unit sales for the month of July increased by eight percent compared to the same period in 2002. Dollar revenues on DTV equipment sales remained level. Overall, year-to-date factory sales of DTV equipment now total 1, 677, 548 units with dollar revenues of over $2.5 billion. Compared to sales during the same period of 2002, unit sales have increased 56 percent and dollar sales have increased 34 percent.

CEA announced revised projections for DTV unit sales, which now show that 4.3 million units will be sold in 2003, 5.8 million in 2004, 8.3 million in 2005, 11.9 million in 2006 and 16.2 million in 2007.