Retailers typically use a major televised event such as the upcoming Super Bowl (the biggest one of them all for the U.S.) to help push HD products out the door — but in the next few weeks they'll have a triple whammy going for them: the Super Bowl this Sunday (Feb. 7); Winter Olympics (starting Feb. 12); and the Academy Awards (March 7).
Prior to this weekend's Super Bowl, at least two big-box chains are lowering price points on their HD items.
Target is offering a Vizio 55-inch 1080p 120Hz LCD unit for $1,300 ($200 off its regular price a week ago); and a Philips 47-inch 1080p 120Hz LCD for $848.
Walmart also is pricing a Vizio 55-inch 1080p 120 Hz LCD for $1,300; a Vizio 47-inch 1080p LCD for $900 (about $100 off its own former sale price); a Sony 46-in 1080p LCD for $778; and a Sony 40-inch 1080p LCD for $668. (Walmart's prices end after Feb. 6.)
Costco, Sam's Club, Best Buy and Sear's are also expected to offer deep discounts on HD screens, as well.
Big Boxers Offer HD Price Guarantees
As a spirited price war for flatscreen HD units continues in the opening round of the holiday selling season, some big box stores are further enticing would be buyers with guarantees that whatever sales prices they put up right now will not be followed by better price points immediately following the New Year. Circui