The latest happenings from around the world of sports

Business highlights from around the world of sports on television, video and the Internet
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Pac-10 extends contract with ABC Sports
ABC Sports has reached an agreement for a five-year contract extension with the Pac-10 Conference to broadcast Pac-10 games through 2011. The deal will also provide Pac-10 football games on ESPN, the first time the network will carry the conference’s games since 1994.

Irish TV group to purchase NASN
According to a report in the Financial Times, Irish TV group Setanta Sports has purchased North American Sports Network (NASN), an international channel which broadcasts many U.S. professional sports events.

ESPN wins worldwide rights to U.S. National Team soccer matches
ESPN has reached a multi-year agreement with Soccer United Marketing (SUM) to serve as the exclusive worldwide television representative for the U.S. Men’s and Women’s National Team home matches, including World Cup Qualifiers. The agreement also includes global sales rights for Major League Soccer.

In addition, ESPN International has secured the exclusive cable and satellite television rights to official U.S. National Team and Major League Soccer matches for broadcast on its networks in Latin America, the Middle East, Africa, and the Pacific Rim — covering more than 120 countries and territories.

Cramer wins Telly
Cramer, an integrated marketing solutions company based in Norwood, MA, has won this year's first-place Telly Award in the category of sports video for its production and release in November 2004 of the feature-length DVD, “Boston's Greatest Sports Stories: Beyond the Headlines.” The program was done in partnership with The Boston Globe.

Off to the races with 3G
The 3 mobile network launched one of the first daily interactive sports services in the UK this week. A venture of At The Races and William Hill, the service broadcasts live video racing action as well as race news, analysis and previews to more than 3 million subscribers in the U.K.

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