Flat panels drive 10 percent growth in TV revenues, despite declining unit sales

Samsung surpasses Sony in TV revenues as flat screens drive 12 percent rise in average selling prices
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DisplaySearch released its second quarter 2005 “Quarterly Global TV Shipment and Forecast Report.” TV shipments declined 14 percent quarter-over-quarter (Q/Q) and 2 percent year-over-year (Y/Y). However, due to a 7 percent Q/Q and 12 percent Y/Y increase in average selling prices (ASPs) on strong flat panel growth, total TV revenues increased 10 percent to $17.3B.

Flat panel TV shipments were up 26 percent Q/Q and 132 percent Y/Y to 5.13 million units in Q2'05. The flat panel share of the TV market on a unit basis reached 13 percent in Q2'05, up from 6 percent in Q2'04 and 9 percent in Q1'05. On a revenue basis, the flat panel share surged to 47 percent on 18 percent Q/Q and 85 percent Y/Y growth to $8.2 billion, up from a 28 percent share in Q2'04 and 37 percent share in Q1'05.

Q2 '05 RankingBrandShareQ1'05Q2/'05 1 Samsung 8.2% 9.9% 2 Panasonic 6.8% 9.7% 3 Sony 11.6% 8.8% 4 LGE 6.6% 8.3% 5 Philips 7.6% 8.1% 6 Other 59.2% 55.2% Total 100% 100%

In terms of worldwide TV shipments and revenues by supplier, Samsung overtook Sony for the first time on a revenue basis. Samsung was in the top three on a revenue basis in all TV technologies. Panasonic's strong plasma TV position propelled it to the No. 2 position worldwide, just slightly behind Samsung. Sony fell to No. 3 as it lost share in most TV technologies.

For more information, visit www.displaysearch.com.

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