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Flat panels drive 10 percent growth in TV revenues, despite declining unit sales

DisplaySearch released its second quarter 2005 “Quarterly Global TV Shipment and Forecast Report.” TV shipments declined 14 percent quarter-over-quarter (Q/Q) and 2 percent year-over-year (Y/Y). However, due to a 7 percent Q/Q and 12 percent Y/Y increase in average selling prices (ASPs) on strong flat panel growth, total TV revenues increased 10 percent to $17.3B.

Flat panel TV shipments were up 26 percent Q/Q and 132 percent Y/Y to 5.13 million units in Q2'05. The flat panel share of the TV market on a unit basis reached 13 percent in Q2'05, up from 6 percent in Q2'04 and 9 percent in Q1'05. On a revenue basis, the flat panel share surged to 47 percent on 18 percent Q/Q and 85 percent Y/Y growth to $8.2 billion, up from a 28 percent share in Q2'04 and 37 percent share in Q1'05.

Q2 '05 RankingBrandShareQ1'05Q2/'05 1 Samsung 8.2% 9.9% 2 Panasonic 6.8% 9.7% 3 Sony 11.6% 8.8% 4 LGE 6.6% 8.3% 5 Philips 7.6% 8.1% 6 Other 59.2% 55.2% Total 100% 100%

In terms of worldwide TV shipments and revenues by supplier, Samsung overtook Sony for the first time on a revenue basis. Samsung was in the top three on a revenue basis in all TV technologies. Panasonic's strong plasma TV position propelled it to the No. 2 position worldwide, just slightly behind Samsung. Sony fell to No. 3 as it lost share in most TV technologies.

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