Dyle, the initiative to incorporate live TV chipsets into mobile devices, is finally in launch mode as of this week. The country’s fifth largest phone carrier, MetroPCS, added to its wide array of options with the launch of the Samsung Galaxy S Lightray. This is notable because this is a smartphone that actually has live TV built-in. Will consumers adapt to this new breed of phones with built-in tuners? MetroPCS and Samsung, along with Dyle, are betting on it.