The Trade Desk Dish Adopts Unified ID 2.0 Dish is the first major pay TV operator and Sling TV is the largest vMVPD to adopted the identify solution that improves targeted advertising WBD Adopts Unified ID 2.0 Solution for Max and discovery+ The implementation is designed to improve addressability and the consumer ad experience in a privacy sensitive manner Report: Quarter of U.S. Households Intend to Cut Cable in 2021 Nearly double the amount of people who cut the cord in 2020 Latest about The Trade Desk Could Lack of Live Sports Doom Pay-TV? By Tom Butts published 21 April 20 Trade Desk survey tracks consumers’ TV habits during pandemic Sports Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1GlobalM, scoopa Form Strategic Partnership To Enable Speedy Content Distribution2NAB Extends Contract for President & CEO Curtis LeGeyt3Comcast Lights Up WiFi Boost 4Plex Launches NFL Channel5Integral Ad Science Achieves MRC Accreditation
Could Lack of Live Sports Doom Pay-TV? By Tom Butts published 21 April 20 Trade Desk survey tracks consumers’ TV habits during pandemic
