The 2011 tsunami that ravaged Japan was horrific. The loss of 16,000 lives was tragic and the Fukushima nuclear power plant destruction was devastating.
TV advertising has shown a surprising resilience to the massive paradigm shift driven by digital ubiquity, with annual ad spending predicted to hit $195B in 2017.
Broadcast television in 2016 still relies on the ATSC 1.0 standard that was state-of-the-art back in the early 2000s, when the industry was beginning its transition to DTV.
Is your broadcasting organization capable of handling more than a million data points every five minutes across your IT infrastructure?
North American broadcasters are reviewing all their equipment and operations in preparation for the spectrum repack.
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