Ampersand Navigating the Fragmented Media Landscape During 2024’s Political Ad Surge Dispelling myths and embracing opportunities between TV ads and voter engagement Ampersand Automates Addressable TV Functionality for Buyers The update significantly improves the speed of TV planning and buying across 70 percent of all addressable U.S. households Ampersand Expands Ad Tech Work With Major Cable Operators It has launched incremental reach capabilities powered by its AND Platform for Charter, Comcast, Cox and Altice Latest about Ampersand Ampersand Launches Its Total TV Measurement Solution By George Winslow published 16 September 21 Offers advertisers a new tool for multiscreen television campaign measurement to manage reach and frequency across all TV Products Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Virtual Reality Becomes the New Production Reality2FCC Sets April 25 Vote on Net Neutrality Rules3Survey: Concerns About Deep Fakes Spike As Election Approaches4PBS Kids Adds American Sign Language to Streaming Content 5Tech Advances Boost Adoption of 8K Production
Ampersand Launches Its Total TV Measurement Solution By George Winslow published 16 September 21 Offers advertisers a new tool for multiscreen television campaign measurement to manage reach and frequency across all TV