advertising revenue Study: Linear TV Ad Spend Dropped 7% YoY in Feb. 2024 While overall February 2024 ad investment marked a record high, linear TV hit a historical low according to a study from Guideline Advertisers Pull Back from Streaming Buys Advertisers’ investment in six top streamers is down 8% so far this year TV Ad Revenues Continue Slow Comeback, Per SMI While June saw just a 9% decrease, COVID-19 had a greater impact on the entire second quarter Latest about advertising revenue TV Advertising Shows Signs of Rebound, Finds SMI By Michael Balderston published 7 July 20 While still down year-over-year, there was growth from the numbers in April Business BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B By Michael Balderston published 27 April 20 Political advertising to be buffer for local cable and OTA stations Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Survey: LGBTQIA+ TV Visibility Drives Viewership Among Young Americans2Graham Media Selects Bitmovin Playback3TV Tech Announces Winners of Best of Show Awards at 2024 NAB Show4U.S. Digital Advertising Revenues Hits High of $225B5Broadcasters Tout Milestones for NextGen TV
TV Advertising Shows Signs of Rebound, Finds SMI By Michael Balderston published 7 July 20 While still down year-over-year, there was growth from the numbers in April
BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B By Michael Balderston published 27 April 20 Political advertising to be buffer for local cable and OTA stations
