SAN BRUNO, Calif.—A week after Google announced that it was downgrading its YouTube streaming service to standard definition in Europe to reduce bandwidth during the coronavirus pandemic, the company announced today that it will extend the policy worldwide, according to Bloomberg.
The transition will take place over the “coming days.” Viewers will have the option to watch in HD, however the default will be SD. It instituted the policy last week in Europe, in response to a request by European regulators to Netflix and Amazon Prime to reduce bandwidth usage.
As millions of citizens worldwide take shelter at home in response to the pandemic, this has greatly increased bandwidth usage throughout the day, instead of traditionally peaking in the evening, according to Google. According to researcher Sandvine, Google was the largest consumer of traffic volume on the internet in 2019, with Netflix in second.
“We continue to work closely with governments and network operators around the globe to do our part to minimize stress on the system during this unprecedented situation,” Google said in a statement.
Tom Butts has been the editor in chief of TV Technology since 2001. He started out in this industry reporting for member communications for the National Association of Broadcasters in 1995. He is also former editor of DTV Business for Phillips Publishing (now Access Intelligence) and launched digitalbroadcasting.com for VerticalNet in 1999. He is a graduate of the University of Maine.
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