Ipsos-Insight survey: Americans knowledgeable about HD, wary of cost

The number of consumers saying they have never heard of HDTV has dropped to 11 percent from 26 percent in 2002, the survey found

Author:: TVTechnology
Updated:: Feb 23, 2018
Original:: Dec 1, 2004

A new survey from Ipsos-Insight shows that while knowledge about HD is growing among U.S. consumers, many still view HDTV as too pricey.

Among the survey’s findings:

Eighty-nine percent are aware of HDTV (up from 74 percent in 2002)
Eighty-eight percent of those who are aware of HDTV recall seeing an ad for HDTV in the past month (up from 79 percent two years ago)
Eleven percent of consumers have never heard of HDTV (down from 26 percent)
Seventy-two percent say HDTV is too expensive to buy right now (down from 76 percent two years ago)

Of the 45 percent who regarded themselves to be familiar with HDTV:

Ninety-four percent understand that HDTV can deliver a superior quality picture
Eighty-seven percent understand HDTV comes with digital quality surround sound
Ninety-two percent understand they will get to see content on a full widescreen picture

For more information, visit www.ipsos-na.com.

Back to the top

In his column in the Jan. 19 edition of TV Technology , the Masked Engineer Mario Orazio cites figures from some recent studies to support his contention that much of the public does not really care about HDTV. For example, in one survey of 750 households, 43 percent said that they would "probably" never buy another

Regulatory and Standards

According to a survey by the Association of Public Television Stations, 61 percent of Americans have no clue about the ongoing transition to digital television broadcasting.

A nationwide survey from the Cable & Telecommunications Association for Marketing found that 31 percent of over-the-air homes were least familiar with the upcoming DTV transition.

This is going to sound painfully familiar: While 90 percent of all Americans have "heard of" HDTV, less than half (47 percent) say they know "anything substantial" about it, and only 15 percent say they are "somewhat or very likely" to buy an HD set soon -- reflecting basically unchanged levels over the past year, acco

Results of a survey released last month by uSwitch.com reveal wide interest in HDTV among U.K. viewers and a lack of understanding among many about what’s required

Just because a program says it’s available in HDTV doesn’t mean viewers are watching it in high definition

The good news from the Government Accountability Office: 84 percent of those surveyed have heard about the DTV transition.

The latest research from Ipsos Insight finds little change among consumers in terms of HD familiarity, knowledge and intent to purchase from 2004