High-speed data rates appeal more to consumers than HDTV - TvTechnology

High-speed data rates appeal more to consumers than HDTV

Leaders from the technology and communications industries as well as government and academia say high-speed Internet service is the most appealing advanced services offering to consumers, according to a Pike & Fischer survey.
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What do leaders from cable TV, satellite TV, broadcast, telephone, government, academia and technology equipment industries think is more attractive to consumers, HDTV or high-speed Internet data rates?

By a significant margin — 40 percent versus about 25 percent — high-speed Internet data rates are viewed by executives, engineers and consultants from these industries as the top draw for consumers.

According to the results of a new survey from Pike & Fischer Broadband Advisory Services, high-speed data rates won out over several advanced communications services. In the spring, the Silver Spring, MD-based market research company asked survey participants to rank a variety of advanced services on a scale of one to five, with five being the most attractive to consumers. High-speed data rates stood far above the other advanced services.

“This suggests to us that, while multichannel video providers may be spending a lot of their ad dollars promoting their HD channels and their ‘triple-play’ bundles, they still rely on their broadband speeds to seal the deal with customers,” said Scott Sleek, director of Pike & Fischer’s Broadband Advisory Services.

The results were released last week at Pike & Fischer’s Broadband Policy Summit in Washington, D.C. The findings are based on more than 280 responses received.

For more information, visit www.broadbandpolicysummit.com.