Last week, Warner Music Group announced an ad revenue sharing deal with YouTube, the popular online video-sharing site, that would allow the site to legally show Warner's music videos.
It's the first time a major record label has joined YouTube. Until now, content owners have sniped at the service for alleged copyright infringements.
Only last week, the CEO of Universal Music, the world's largest music corporation, charged that social networking and sharing sites like YouTube and MySpace infringe on his label's copyrights and “owe us tens of millions of dollars,” reported “The New York Times.”
Under Warner's deal, YouTube will scan user contributions for use of copyrighted music. When such music is found, it will share with Warner a percentage of the advertising that runs alongside the clip. Warner reserves the right to demand that YouTube remove a clip should it choose not to participate in the ad income.
YouTube's clips draw more than 100 million views a day. Warner seeks to attract the same audience.