TV, Internet use varies among cultural groups, says study

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Television and personal computer ownership and usage varies significantly across cultural groups, according to new findings from Knowledge Networks. According to the just-released “Spring 2005 Ownership & Trend Report” from The Home Technology Monitor, African American households have more TVs and larger sets, compared to Hispanics and whites. In addition, the medium plays a more important social role for both African American and Hispanic households.

The data also show contrasts in personal computer ownership: White households own more PCs and pay more for high-speed Internet connectivity.

Among the findings:

  • 62 percent of African American households have more than two TVs, as compared to nearly 51 percent among whites and 44 percent among Hispanics;
  • 49 percent of African American homes have large (30in or bigger) TV sets, versus 44 percent for whites and 41 percent for Hispanics;
  • 57 percent of Hispanic respondents and African American respondents agreed that watching television was the household's favorite way to relax, while 53 percent of white respondents agreed;
  • 45 percent of African American respondents and 50 percent of Hispanic households said that “much” of their family time is spent with TV versus 29 percent of white households;
  • 70 percent of the polled white homes had a home computer, as compared to 55 percent for African Americans and 47 percent for Hispanics;
  • 30 percent of white homes have broadband Internet connectivity;
  • 19 percent of African American households have broadband Internet connectivity;
  • 16 percent for Hispanics households have broadband Internet connectivity.

For more information, visit www.knowledgenetworks.com.

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