The advantages of streaming

Every so often a new buzzword or trend pops up there is a mad dash to see who can implement the new technology or leverage their assets in the newest fashion. Of late, we have streaming.

Streaming allows content providers to flow mid-quality video point-tomultipoint, cheaply and effectively. HD it's not, but for simple delivery of video information, be it news, weather or simple entertainment, streaming is an effective delivery medium.

The knee-jerk reaction among broadcasters toward other content-delivery mediums is "How will we compete?" But is streaming different? If so, how should broadcasters proceed in the age of streaming media?

For their take on these questions, we turned to Steven Blumenfeld from Winamp/Spinner-AOL and Bob Wilson of Pinnacle Systems.