BroadView helps BITE TV manage unconventional program schedules

New interactive television channel uses integrated software tools for evolving TV environments
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BITE TV is using BroadView Software’s integrated traffic and programming software for its new interactive television channel. BroadView traffic and programming helped BITE manage programming and commercials in what is a very unusual scheduling challenge - with no standard program or commercial lengths, and a schedule that is not divided into standard blocks of time.

BITE is one of North America's first interactive television channels, and it features comical, irreverent, and edgy short-form film, videography, animation, games, and professional and amateur productions. Targeting males 18- to 34-year-olds, BITE delivers on-air interaction, online participation, wireless downloading, and PC or mobile chat-to-screen directly on the television.

Because neither its programming nor advertising conform to expected television standards in terms of duration, the program schedule could be described as free-form, with each day being unique. Thus, the process of actually putting the schedule together is more complex than in a conventional broadcasting scenario, since the programming staff cannot simply slot programs into pre-configured blocks of time.

BITE also runs in a split-screen mode with multiple activities going on simultaneously. BroadView is required to traffic these other sections of the screen as well and uses a dual-channel scheduling approach.

For more information, visit www.BroadViewSoftware.com.

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