My subjective thoughts on the show:
We know that the numbers were down, somewhere around 20 per cent, but that is nowhere near as bad as some predictions. I talked to people at many booths and most said that they had useful meetings, a very few said it was very quiet. Those that were getting interest said the main issue is finance; there are projects that need to go ahead but that the broadcasters will need to get credit.
And what was the buzz? I’m sure that new product introductions were well down. It just doesn’t make sense to spend marketing dollars on product launches unless they are sure to sell in the immediate future.
Manufacturers were stressing how their new products could improve efficiencies and lower costs. Even without the special circumstances, these two benefits are going to be essential to help TV adapt to competition for advertising from the web and new services like mobile and IPTV.
The media landscape was changing anyway; this year just makes it essential to adapt to survive. Any broadcaster that is still tape-based should seriously look at migrating to file-based operations if they want to stay around. The benefits are compelling.
As a walked around the show floor, I was frequently asked what new products impressed me. Apart from the emerged 3D technology, several products that did impress me were also selected by our Pick Hit judges, Look down that list and you will see the breadth of new product releases.
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