Will Offeman

Will Offeman

Chief Product Officer, WideOrbit

Will Offeman is chief product officer with WideOrbit, where he leads strategy, design, and development of all its software solutions. With decades of professional experience in broadcasting, cable networks, and digital publishers, Offeman focuses on advancing digital and linear advertising. On LinkedIn.

Latest articles by Will Offeman

Latency

The Power of Advanced TV Advertising: Addressability or Reach Extension?

By Will Offeman published

Our economic climate is changing, and the promise of hypertargeting hasn’t quite delivered on its promise

Opinions
money

Advertising Optimism for 2022

By Will Offeman published

The marketplace for programmatic purchasing of broadcast ads will grow significantly in 2022

Opinions
Pabst

The Super Bowl: An Evolution in TV Advertising

By Will Offeman published

Local ad buys and marketplace sales are becoming increasingly important.

Opinions