Xandr Xandr Adding Scibids AI Tools to Its Demand Side Ad Platform The partnership provides Xandr’s Invest DSP clients frictionless access to advanced technology that tailors buying strategies and provides better insights Xandr Launches ‘Holistic’ Platform for 2022 Midterm Political Ads The offering combines its Invest DSP, Monetize SSP and Xandr Curate platforms in all 50 states AT&T Sells Xandr Programmatic Advertising Unit to Microsoft Microsoft says deal 'accelerates the delivery of its digital advertising and retail media solution' Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Plex Launches NFL Channel2Integral Ad Science Achieves MRC Accreditation3NEP Belgium Taps manifold CLOUD in Virtual OB Setup for Live Sports4DirecTV Launches New Streaming Channels from Cineverse and Scripps Networks 5Hemisphere Media Group Launches WAPA+ on the Roku Channel