Standard Media Index SMI: TV Ad Spending Up 13% from March 2020 Nearing pre-pandemic ad spending levels SMI Sees Growth in U.S. Ad Spend After 2020 Declines Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets TV Advertising Stems Losses in Q3 With Return of Sports, SMI Reports NBA and NHL playoffs helped drive resurgence in ads Latest about Standard Media Index TV Ad Revenues Continue Slow Comeback, Per SMI By Michael Balderston published 4 August 20 While June saw just a 9% decrease, COVID-19 had a greater impact on the entire second quarter Business Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1GlobalM, scoopa Form Strategic Partnership To Enable Speedy Content Distribution2NAB Extends Contract for President & CEO Curtis LeGeyt3Comcast Lights Up WiFi Boost 4Plex Launches NFL Channel5Integral Ad Science Achieves MRC Accreditation
TV Ad Revenues Continue Slow Comeback, Per SMI By Michael Balderston published 4 August 20 While June saw just a 9% decrease, COVID-19 had a greater impact on the entire second quarter
