Publica Comscore's Proximic Hits 5K Ad Clients for the Predictive Audience Solution New and expanded integrations with Adobe, Publica and Teads enable targeting across CTV and digital Publica to Join Amazon Publisher Services Streaming TV Ad Server Certification Program The upcoming certification will help Publica maximize the value of header bidding for streaming TV publishers and advertisers Hearst Television Taps Publica for CTV Ad Tech Publica will provide CTV Server-Side Ad Insertion and Unified Auctions Services for Hearst Latest about Publica Integral Ad Science Acquires Publica By George Winslow published 10 August 21 $220m deal for connected TV ad company is part of plans to build a global addressable CTV ad platform Business Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Virtual Reality Becomes the New Production Reality2FCC Sets April 25 Vote on Net Neutrality Rules3Survey: Concerns About Deep Fakes Spike As Election Approaches4PBS Kids Adds American Sign Language to Streaming Content 5Tech Advances Boost Adoption of 8K Production
Integral Ad Science Acquires Publica By George Winslow published 10 August 21 $220m deal for connected TV ad company is part of plans to build a global addressable CTV ad platform