media planning Dreamscape to Acquire Lumina Following the agreement with Mediaocean to buy the Lumina media planning tool, the company is rebranding as Guideline Nielsen Adds Streaming Data to Its Media Planning Offering The Nielsen streaming consumption data will provide improved cross-platform media planning via its media planning Nielsen Media Impact solution Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Qurate Launches 'The Big Dish' on The Roku Channel2Chptr, Gray Television Launch on Video Obituary Platform3NAB Show Welcomes Creators to Las Vegas 4Epic Games Releases Unreal Engine 5.45Mundo Hispano Digital Launches MundoNow Connect